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Don’t write off the US ready-to-eat cereals category, says General Mills
date:Sep 08, 2012
real is a key traffic driver for our customers

But what makes him so confident things will improve?

First, the cereal category is very important to retailers, with over 90% household penetration and a purchase frequency of more than 24 times a year, noted Friendly.

So cereal is a key traffic driver for our customers. Cereal was also the most heavily advertised category in dry grocery in 2012 and cereal generates higher retail profit per square foot than the average center of the store categor

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