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Don’t write off the US ready-to-eat cereals category, says General Mills
date:Sep 08, 2012
breakfast than before the recession hit, he claimed, which was good news for cereal. Breakfast at home is thriving. And demographic trends, particularly the ageing population, bode well for at home breakfasts and the cereal category in the years ahead.

General Mills is bucking the trend

Meanwhile, General Mills was growing market share, he added: Our US cereals business has delivered strong growth through the recession. Since 2006 our net sales have increased at a 4% compound rate and weve gai

07/10 02:51