date:Sep 08, 2012
e price position in the context of the overall food market, the relatively cheap cost being one of the most important drivers of underlying growth throughout the economic downturn, helping to position ice cream as an affordable treat.
A lack of freezer storage space and aspirations to eat better were among reasons cited by those in single person households for not buying ice cream, which could be bad news for ice cream manufacturers, as such households are on the rise.
Marketing single-serve p