date:Sep 04, 2019
In response to a resurgence in frozen foods, UK retailer Iceland is unveiling 550 new and improved products as part of an update of its own label frozen ranges. The revamp has been prompted by unrivaled growth in the frozen category which has seen an increase in popularity recently as consumers seek out convenient and healthy options. According to Innova Market Insights data, 25 percent growth was observed in frozen ready meal launches tracked globally between 2017 and 2018. Buoyancy in this seg