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Iceland revamps recipes to unveil large-scale own label overhaul
date:Sep 04, 2019
ment is notably sustained by busy consumer lifestyles and increasing demand for healthier, preservative-free options.

Iceland says this is the biggest shake-up in its own-brand history and the overhaul follows months of market trends, social media and sales analysis as the supermarket looks to create the UKs first own-label range driven directly by customer feedback.

The supermarket is also introducing a range of frozen Limited Edition products, which will be released throughout the coming mon

05/19 18:42