date:Sep 04, 2019
an intensive research project, analyzing our customer feedback and reviewing our product recipes to challenge each one, and were confident that our new recipes and products will respond to customer trends.
This latest range embraces the benefits of frozen food and is based on trends, customer opinion and optimized recipes. It is our biggest launch to date and definitely the most ambitious frozen food range in UK supermarkets, he adds.
Iceland says it is focused on delivering products in line