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Eighty-three percent of Indians want reformulated products with taste
date:Sep 09, 2019
e paying more attention to the quality and taste of products: Ninety-four per cent of respondents indicated that the quality of products was important when selecting food and beverages, while 83 percent chose taste as the key driver influencing their purchase decision. The clear display of nutritional information on pack (81 percent) was also one of the top three drivers of product choice
Reformulation priorities are shifting: While the industry has previously focussed on the fortification of

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