date:Sep 10, 2012
The moderate income group consumers have led the ice creams market in Russia in 2011 with a share of 40%, followed by the affluent group with 28.5%. The highly affluent section contributed the least at 10%, said a report by Canadean -- Food.
According to the report Consumer Trends in the Ice Cream Market in Russia, 2011, older consumers aged above 55 had the highest share among all the age groups at 26%, with the older young adults aged 25-34 years holding the second position with 17%. Tweens