date:Sep 11, 2012
s by the end of next year.
Puri said Kraft had also made gains in the previously underdeveloped bite-sized segment after a 2009 launch with Cadbury in the UK.
The bite-sized model was followed with Milka in continental Europe, which Puri says led to a 7 point share gain in the last two years.
Mondelez experts chocolate sales to grow in mid-to-high single digits on $10bn revenues last year.