date:Dec 31, 2019
this is the biggest shake-up in its own-brand history and the overhaul follows months of market trends, social media and sales analysis as the supermarket looks to create the UKs first own-label range driven directly by customer feedback.
In response to the increase in demand for frozen food we are proud to be launching our biggest ever range of new and improved own label products and giving customers even more of what they want, says Andrew Staniland, Director of Frozen at Iceland. We underto