date:Jan 22, 2020
There is a slow but steady shift in Indian consumers diet composition as they are moving from more cereal-based diet to one which has more of fruits, vegetables, milk and meat. While the number of crops grown may not have undergone a significant change, there is an increase in area (under cultivation) of fruits and vegetables. There is also a spurt in dairy, all indicating a transformation from production-driven supply chain to demand-driven value chain.
Consumers today essentially have a lot m