date:Sep 12, 2012
nd fund future investment, reported Reuters.
Kraft Foods said that the deal is part of a plan to strengthen its presence in the developing markets.
Bimo, established in 1981, has two production facilities, and it reported sales of MAD831m ($95.67m) in 2011. The company, which has a workforce of 1,400, holds a market share of 13% in cookie sales.
However, its market share has been declining over the past few years due to local competition and free trade deals, primarily between the European Un