date:May 18, 2012
tions, attributed the gains to the group's core strategy of delivering the right assortment at the right time and for the lowest price.
Simon said that the company reduced its gross profit as planned in order to drive traffic by lowering prices.
Our core strategy has been focused on reenergizing the productivity loop. We lower our costs in order to lower our prices, so we can give customers a great assortment at the lowest prices. It's a fairly simple concept, but one that's critically important