date:May 18, 2012
to our customers, particularly in challenging economic times, he commented.
Simon said that the sales performance of the company's name-sake US stores was supported by price investment which was made primarily in food and consumables.
Price was the focus of Wal-Mart's first-quarter marketing and Simon revealed that this will continue to be a key message this year with the introduction of low price guarantee commercials.
However, Wal-Mart's food strategy is about more than just delivering low pr