date:May 18, 2012
come and spending propensity. Unlike the older generation, such working families prefer to have shopping as an experience and buy everything they need under one roof. The tendency among the youth and middle-aged people to spend now against save for future is pushing consumption levels across income groups. In addition, emergence of shopping malls or supermarkets has increased access to many goods, brands and services in a place with modern facilities. The advent of information and communications