date:Sep 13, 2012
by the likes of the Fairtrade Foundation or the Rainforest Alliance in raising awareness. But there needs to be far greater transparency between the governments, companies and certification industries.
I sometimes worry the certification bodies think if we had full traceability theyd be responsible for their own demise. If this was the case, they should welcome it.
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Keeling also said he could not call a product fair trade if it was bought from a farmer who was not part of a coop