date:Feb 24, 2021
at Innova Market Insights.
Their success owes much to pricing that is similar to premium mainstream products and a strong brand ethos centered on health.
Sweeter but healthier
Innova Market Insights analysis reveals that 91 percent of consumers are at least a little influenced by sugar reduction claims. Strategies in this context vary and include complete removal of sugar, blending of sugar with sweeteners and advances in sugar science.
There have been winners and losers in reduced sugar tr