date:May 10, 2021
increase customer satisfaction.
North America continues to be a strategic growth market for Lavazza Group and opening this facility in the United States will sharpen our competitive edge, said Davide Riboni, President CEO BU Americas for Lavazza.
We will more efficiently service our current customers and offer incentives to attract new ones.
Until now, all Lavazza roasted and ground coffee for the US market was sourced from Italy, positioning the new plant to reduce Lavazzas carbon footprint