date:Sep 14, 2012
e number one candy player worldwide through the Halls brand and the number two gum player behind Mars Wrigley through Trident.
Candy is the larger of the two categories for Mondelez in terms of sales, with growth around 4% in the past four years driven by developing markets.
Growth in gum on the other hand has slowed to 3% with gains in developing markets somewhat offset by weaker performance in Europe and North America, said Cali.
The economy: Cause of the gum downturn
Gum growth had averag