date:Sep 14, 2012
0% so far this year.
Priority gum and candy markets were set as Brazil, US and China, while Mondelez also sees potential in Next Wave markets such as Mexico, Turkey, Argentina and South Africa.
Mondelez will focus on protecting is market position in slower growing Scale markets such as France, Japan and Canada.
China: the missing link
Cali showcased China as the big growth market for Mondelez in the category.
He said that the Chinese gum market was already the second largest worldwide and w