date:Oct 18, 2021
For more than a century, cacao products have been associated with indulgent chocolate products, but now Barry Callebaut is forging an entirely new category with Elix which is positioned as the first nutraceutical fruit drink.
At an exclusive launch event at Hortus Botanicus Amsterdam, Pablo Perversi, chief innovation, sustainability quality officer and global head of gourmet, explains what makes this offering made from 100% pure cacaofruit stand out among rising numbers of functional bevera