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Barry Callebaut breaks into nutraceuticals with EFSA-backed cacaofruit drink
date:Oct 18, 2021
US and EU are the two biggest markets, so thats where we want to be, explains Perversi.

Another aspect that sets Elix apart is its short ingredient list. Its all natural, which is very different to drinks with added vitamins or other ingredients to make it more of a functional beverage, rather than a nutraceutical.

Global vice president of marketing Bas Smit adds that consumers are already used to drinking juice in the morning, so the format will make it an appealing and easy swap for them.

08/01 05:53