date:Oct 27, 2021
rdia explains that it is not the right choice for all chocolate producers and brands as large commercial manufacturers focus on large-scale production, lower input costs and lower selling price, which might not suit the transparency model.
As far as bean-to-bar chocolate makers are concerned, the message is clear - you should care about being transparent because you can afford to be transparent and consumers demand and reward transparency, he says.
They do invest their loyalties in brands tha