date:Nov 18, 2021
thy bacteria in the human digestive system.
High-fiber claims
Innova Market Insights has observed a steady rise in fiber-related claims across global food and beverage products.
For 2019 YTD, Australasia led NPD with fiber-related claims with 9% growth, followed by North America and Europe at 5%. Latin America, the Middle East and Africa saw a 4% growth in fiber-related NPD, followed by Asia with 3%.
Other players have also been stepping into the high-fiber white bread arena, with an intern