date:Nov 24, 2021
The avoidance of alcohol is fast becoming the norm for a growing minority of global consumers. While this trend is evidenced across all age groups, it is most apparent in Generation Z consumers, with as many as a third of consumers aged 18-25 now saying that they never consume alcohol, according to a new report from Innova Market Insights.
Notably, the market researcher says this trend creates an entirely new sub-category within the alcoholic drinks market. Younger consumers appear reluctant to