date:Jan 20, 2022
label, research points to common positive claims that consumers look for on product packs. These include natural, synthetic-free, free from artificial ingredients and containing real ingredients.
Moreover, 69% of consumers say simple, recognizable ingredients influence their purchasing decisions, and 66% say they are looking for labels with the shortest ingredients list, according to ADMs Outside Voice research.
Sweet solutions from nature
Diedrich suggests that sweeteners derived from famil