date:Apr 29, 2022
omething new and exciting to the category. We know our current range of flavours is much-loved by younger children, but we wanted to create a range that enables the brand to appeal to a wider audience.
We know older children are looking for more complex flavours that have playground appeal and Sours does exactly that! Created in line with HFSS guidelines, each of the three jelly pots contain a different sour fruit flavour that we know consumers will love. Currently 12% of households are buying