date:Jul 22, 2022
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Only 7% of breakfast cereals marketed to children are in fact low in sugar, says Katharine Jenner, director, Action on Sugar and Salt. But why? These are some of the biggest food companies selling millions of cereal boxes globally. Kelloggs alone represents nearly a third of the global retail value and have previously reformulated their products to contain less salt and sugar.
The majority (55%) of their products are still unhealthy, and instead of working to reformulate and improve the nu