date:Aug 09, 2022
er-friendly format, argues Ryan Coon, chief marketing officer of ShineWater, which has recently rolled out its vitamin D-rich beverages across the US.
Consumers are busier than ever, and they are interested in convenience and on-the-go usability. Daily life involves a lot of decisions, and decision-making fatigue is something very relevant among global consumers. Functional drinks offer one fewer decision consumers have to make in their day, Coon explains.
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