date:Apr 20, 2023
Carlsberg Marstons Brewing Company (CMBC) has announced a deal in which Carlsberg Group will acquire the UK rights for French beer brand Kronenbourg from HEINEKEN UK. The transfer of the licence will be effective from 1 June 2023.
The deal will see Carlsberg Group acquire all rights to produce and distribute the well-known premium lager, Kronenbourg 1664 in the UK via CMBC. The Kronenbourg 1664 brand is owned globally by Carlsberg Group. Under the agreement, HEINEKEN UK will continue to brew an