date:May 24, 2023
mers in different markets, testing it from end-to-end. The powerful results from the pilot led to forward-thinking, new experience concepts based on data-driven foresight and futurescaping prowess. For our customers, understanding potential futures in a category, particular market, and for a specific target consumer can be a game-changer. In our recent pilot program, we supported a customer in turning around declining growth in their carbonated soft drinks category in an important emerging marke