date:Sep 18, 2012
em ensures good taste and high quality in the end product, Simmonds added.
European tortilla opportunities?
While tortillas are more familiar in the US due to a strong Hispanic population prompting a cultural link, they are popular worldwide, Simmonds said.
There is also a global drive towards health, he said, and so the reduced-fat tortilla sector, while young and untapped, harbours a wealth of opportunities for manufacturers.
The UK, Holland and Belgium are likely markets within Europe for