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Veg Power and ITV’s Eat Them To Defeat Them campaign contributes to a long-term improvement in child
date:Jul 19, 2023
ost veg resistant kids - 66% of parents who were aware of the programme in their kids school and whose children vocally dislike vegetables, said their child ate more vegetables because of our schools programme.
Repeating the campaign - the majority of parents (89%) and children (85%) would like the campaign to return next year.

The 2023 Eat Them To Defeat Them campaign was an alliance between ITV, Channel 4 and Sky Media who have collectively contributed over 15m of advertising to this campaign

07/29 15:27