date:Sep 20, 2023
ohol options.
Evolving preferences
The strategic collaboration between Moutai and Luckin Coffee is among one of the many attempts by the beverage company to meet the evolving preferences of Chinese consumers, with a particular emphasis on the younger demographic.
Xiongjun Ding, chairman at China Kweichow Moutai Distillery, emphasized this objective, stating, Our aim is to enhance the pleasure of consuming alcoholic product and meet the expectations of the majority of young consumer groups.