date:Sep 20, 2012
Action taken by IDFA in August to protect the image of ice cream received a welcome response last week.
IDFA had expressed concern regarding a summer radio campaign that presented misleading comments about the ingredients in ice cream. In his response, Gary Gibbons, MD, director of the National Heart, Lung and Blood Institute at the National Institutes of Health, acknowledged that the ice cream spot falls short of our program's expectations for appropriate health promotion materials. He reassur