date:Sep 25, 2012
Fix, Ritter products are prominent on German supermarket shelves, but offerings in foreign markets are mainly through convenience channels.
For example, the firm has found penetration of French supermarkets tough despite the countries close proximity to Germany, with sales mainly limited to gas stations.
The French market is a very difficult market for German chocolate, said Fix.
The French have many of their own chocolate brands and prefer to trade between themselves, she said. Krafts Milka