date:Sep 27, 2012
pages shortly, he added.
Social media power
Kraft is keen on exploring the strengths of different social networks to work alongside other marketing efforts, Daykin said.
Kraft recently launched Toffee Popcorn and Biscuit Crunch Dairy Milk varieties on Twitter using the Promoted Trend tool. The firm revealed its original Dairy Milk Bubbly bar on Google+ back in January 2012.
Its definitely just one piece of a puzzle and traditional media remains a key focus of our marketing mix but social m