date:Sep 28, 2012
(29.3bn)
US $19.2bn (14.8bn)
Eastern Europe $15.8bn (12.2bn)
Asia Pacific $12.9bn (10bn)
Latin America $11.4bn (8.8bn)
*Based on Euromonitor International data estimates for 2012
Driving sales in developed markets
Francisco Redruello, senior foods analyst at Euromonitor International, said the focus for developed markets needs to be on premium, more expensive, luxurious products.
Manufacturers need to face up to the challenge of quality and step up investmen