date:Sep 28, 2012
oduct is not the end point for this informed consumer, its just the beginning, Beverly Murray, founder of branding agency R+M, tells FoodNavigator-USA.
The brand must not only be accessible, but willing to openly engage in dialogue Staying in the Millennials pantry means not only developing quality products, but also connecting to the emotional attributes that drive their decisions and conversations.
How does the purchase of this product exhibit their financial acumen and/or social values? Do