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Snack Brands Attempt Mid-Calorie Options That Don't Taste Disgusting
date:Sep 28, 2012
am in 2004, the company labeled the product light. But ice cream buyers didn't take to the word, and the company stopped advertising the brand using it. In fact, the company eventually stopped advertising the product altogether after 2007, although it still sold it in stores.

`Light' used to be a word that consumers had a lot of negative perception ... because of the taste experience, Eiseman says. For ice cream, taste is king, first and foremost ... they'd rather have great taste and half the

07/05 06:42