date:Sep 29, 2012
pacting availability.
We realized that we needed to strengthen our position in the marketplace and pay as much attention to the inside of the fruit as we have to the outside, noted Joel Nelsen, president of California Citrus Mutual. We, as an industry, took it upon ourselves to do the research, and find a solution that will benefit the grower and the consumer. The California Standard is that solution.
The California Standard is the result of consumer research conducted by California Citrus Mut