date:Oct 09, 2012
athletes and others delivered messages about the importance of refueling with chocolate milk. Chocolate milk as a recovery drink of Olympians was covered in three national morning talk show segments, three national newspapers and a plethora of mainstream online stories. The combined reach for these stories was more than 32 million impressions.
While we don't know what proportion of this gain has been driven by the REFUEL | got chocolate milk? program, we do know that this is the highest sales