date:May 22, 2012
Zealand,said Pip Elliott, client services director at Roy Morgan Research. He pointed out that wine remains the most popular alcoholic beverage for New Zealanders aged over 18.
However, wine consumption has been steadily decreasing over the past four years, and is now only marginally ahead of beer,said Elliott.
Elliott said thatit is important for marketers of alcoholic drinks to understand the differences in each category as they are not one uniform segment.
The study showed that wine consum