date:May 23, 2012
According to the All India Distillers Association, India has seen the launch of at least 6 brands of vodka, while in the same period few new brown spirits such as whiskey and rum were launched.
Among the new players are United Spirits, which launched a premium brand, Vladivar vodka, to go with its lower White Mischief brand, while United Breweries launched Pinky Vodka. These were joined by multinationals such as Diageo, Bacardi and Belvedere who brought their own vodka portfolio.
Divansh Burm