date:May 23, 2012
ion, gender flexibility has a lot to do with this increased consumption. Studies show more women prefer vodka over men, and with Indias women gaining a voice in the booming economy, the rise in vodka sales seems real,Burman said.
Burman also pointed out that traditionally, India has been a male-buyer market where whiskey or rum was consumed in the evening hours.
But vodka is suitable to have in the day alone or in cocktails and since women can also prefer it, its also preferable to buy vodka o