date:Oct 25, 2012
lai said that working with Indian household brands in the UK, the company has created an integrated promotional campaign that will become an annual promotional event across the UK's independent retailer base.
Merchandising works particularly well when linked to festive periods; in some cases we have seen such merchandising resulting in a ten-fold increase in sales and our intention going forward is to work closely with our valued independent retailer base to celebrate this very special festival