date:Oct 29, 2012
found broad appeal among a large consumer base that ranges from athletes to couch potatoes, from working mothers to professionals on the go. Even so, not every brand is a winner and there are some surprising names on the list of 'must try harder'.
A broad range of factors have helped drive the category's success:
Snack bars are multi-purpose and thus appeal to a broad range of consumers: i.e., high protein bars work for athletes looking to bulk up and for dieters trying to suppress appeti