date:Nov 01, 2012
Flowers Foods has bought certain assets and trademarks licences relating to the Sara Lee and Earthgrains brands from Grupo Bimbo.
Thomasville, Georgia-based Flowers has taken perpetual, exclusive and royalty-free licences for Sara Lee in California and for Earthgrains fresh bakery products in Oklahoma.
The Earthgrains deal will be completed in the next few weeks while the Sara Lee acquisition in California is expected to close in the first quarter of the fiscal 2013.
The brands generate combi