date:Nov 07, 2012
t of buying rice porridge or deep-fried dough from street vendors.
Various industry analysts said Bright Food will find it difficult to sell the well-known cereal brand in China.
However, Wang noted, China has a population of 1.3 billion, and people are gradually changing their consumption habits.
Breakfast cereals will add one more healthy and nutritional option to what the Chinese can eat for breakfast, Wang added. He is confident Weetabix will sell better in China than other types of cereal