date:Nov 13, 2012
ction (1.5 of 7 million trays).
The taskforce is employing Cassia Ferguson to drive the initiative, and all members have an equal voice in steering the projects.
The taskforce is contributing voluntary funds, to get the initiative off the ground and these funds have been matched by Australian Mango Industry Association (AMIA).
Current initiatives will see 100 in-store sampling sessions, across Brisbane, Sydney and Melbourne occurring from mid November right through December, in supermark